|What The Metro wants you to believe|
Hang on: 16 to 24 year olds are children? All in that age range are old enough to have a job, pay taxes, get married, have children and for those over 18, buy alcohol, vote and risk their lives going to war. So who's doing this study? Our old friend, fake charity Alcohol Concern (AC). Fake, because, as I've pointed out before, nearly all of their funding comes from taxes, which makes it a quango with tax relief in my book. AC also claim that alcohol is now 44 per cent more affordable now than it was in 1980. I don't know how they work that out, but using an inflation calculator on the Bank of England website, I've calculated that beer prices in pubs have gone up at more than twice the rate of inflation in the last 40 years. How 44% cheaper fits in with that I've no idea.
Meanwhile two studies, one on the UK and one in the USA, both suggest that more intelligent children grow up to drink alcohol more frequently and in greater quantities than less intelligent children. Click here for more information: I wonder why AC and our compliant press haven't publicised this?
The Metro has clearly just printed the AC press release without applying any critical faculties whatsoever, but that's typical of what our free press does on this issue. Judge for yourself here, if you can be bothered.
P.S. I've done some checking on the internet. Beer was 35p in 1980, so using the Bank of England inflation calculator, that was the equivalent of £1.23 in 2011, which makes a pint more than 200% dearer nowadays in real terms.