Local MP John Woodcock regurgitated this utterly predictable gobbledygook: “It is clear from the recommendations that we need a real cross-cutting effort in Barrow, bringing together communities, the health service, schools, colleges, police and employers to improve awareness, education and treatment.”
The report does not say what the purpose of the ID cards would be or how the information gathered should be used; neither does it suggest how such a measure could be implemented, how they could force all retailers to take part, or what is to be done with visitors to Barrow. In fact, it is a typical muddled product of a focus group assembled to provide a pretence of credibility while being steered by facilitators towards predetermined conclusions. If that sounds too cynical, consider whether they'd be happily publishing the report if the participants had come up with the "wrong" conclusions.
This suggestion is probably going nowhere, but the fact that such proposals have been published may lead the Nanny State Tendency to take them up at some point in the future to lobby for alcohol rationing, perhaps beginning with young drinkers and people with criminal records and then broadening its scope. It's wise not to let the sheer stupidity of an idea lull you in to thinking it could never happen.