|The banned advert: accurate, or |
evil propaganda? You decide.
According to Marketing Week, "The Advertising Standards Authority ruled that consumers were likely to think the Captain had sought out alcohol to entertain himself when they viewed it, which breached rules against implying alcohol is capable of changing moods."
The most ludicrous thing about all of this that alcohol does change moods; it wouldn't be nearly so popular otherwise. According to one article I looked up, the effects of a moderate consumption of alcohol can include: overall improvement in mood and possible euphoria, increased self-confidence, increased sociability and decreased anxiety. So, although the advert is correct to imply that alcohol can change moods and a lot of people drink it precisely for that reason, the ASA won't let any advertiser say so. So that, it seems, is that.
In conclusion, I have to say I do feel sorry for those trainee busybodies of the YAAC whose horizons have been so curtailed that they can't think of anything better to do while they are still young.