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Friday, 4 November 2016

Spoons squares up to EU

One of Tim's contributions to what
we laughingly called 'the EU debate'.
I see Tim Martin of Wetherspoons is getting certain garments in a twist over the fallout of the EU vote. He has accused Jean-Claude Juncker, president of the European commission, of putting unfair pressure on European firms to be hostile to UK trading partners, asserting that Britain was in a stronger position than people think: after all, he says, we can switch from Swedish cider to British cider. Call me naïve but I can't help thinking that there is probably more to the process of leaving the EU than what cider we buy in Tim's pubs.

He suggests that the British drinkers, offended by what he describes as "the hectoring and bullying approach of Juncker and co", may decide to boycott French wine, champagne and spirits, German beer and Swedish cider. While JDW customers may stop buying certain drinks if the prices go up too much, I seriously doubt that most of them would do so because of any frustrations they may feel over exit negotiations. I know I wouldn't, but as I drink only British beers anyway, it's not a decision I'll have to make.

Tim Martin has been active throughout the whole exit saga, giving £200,000 to the Leave campaign and issuing 700,000 beer mats urging his customers to vote 'Leave' in the ballot. It's a pity that Spoons doesn't routinely put beer mats on tables, but it seems that protecting your clothes from glasses dripping on you because the tables haven't been wiped matters only when Tim has a political bee in his bonnet.

I'm not hostile either to Tim Martin or to JDW pubs in general, but on this issue I think he is being a bit of a prat.

2 comments:

  1. If you follow business news, Nev, always watch out for the 'throwing a dead cat on the table" move.

    It is where a CEO faced with reporting poor results and having to justify it instead opts to distract from it.

    Spoons have had a period of falling sales. Instead of re assuring investors he knows why and is addressing it, the EU became his dead cat.

    ReplyDelete
  2. I hadn't thought of that, but what you say makes sense.

    ReplyDelete

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