I mentioned a couple of weeks ago that the German-brewed 40% Schorschbock had been proclaimed as the strongest beer in the world. It seems that Brewdog, the previous holder of this pointless record, has responded with a 41% abv quadruple IPA called Sink the Bismarck!, priced at £40 for a 330ml bottle. You can only buy it from the brewer’s website. Brewdog suggest that such beer should be enjoyed responsibly like a nice dram or a glass of fine wine: "A beer like Sink the Bismarck! should be enjoyed in spirit sized measures."
Some people have found the name of this beer offensive, objecting to jokes about the wartime sinking of the Bismarck with the loss of 1995 men (which itself had previously sunk the HMS Hood with the loss of 1418 men). But Brewdog loves controversy and I've no doubt this choice of name was deliberate, especially as they were reclaiming the record from a German brewery. My view is that this name demonstrates the same mentality as football fans who make Hitler salutes to German football teams. Surely it's about time we British stopped being so WW2-fixated?
At this price, the beer is considerably dearer than a fine malt whisky; if I wanted a drink of such strength, I know what I'd prefer to spend my cash on.