LocAle is a CAMRA accreditation scheme to promote pubs that sell locally brewed real ale. At the CAMRA AGM in 2008 in Cardiff, the scheme was launched nationally at a seminar (or 'workshop' as we must now ludicrously call them) that I attended. The theory goes like this: the scheme builds on a growing consumer demand for quality local produce and an increased awareness of green issues. Everyone benefits from local pubs stocking locally brewed real ale because:
- Public houses, as stocking local real ales can increase pub visits.
- Customers who enjoy greater beer choice and diversity.
- Local brewers who gain from increased sales.
- The local economy because more money is spent and retained locally.
- The environment due to fewer ‘beer miles' resulting in less road congestion and pollution, i.e. reduced carbon dray print.
- Tourism, due to an increased sense of local identity and pride - let's celebrate what makes our locality different.
The local CAMRA branch defines LocAle as beer brewed up to 35 miles away from the point of sale. Any pub that always serves beer brewed within that limit is entitled to accreditation, with posters and window stickers to tell customers that they support local breweries. Here are the local pubs accredited so far:
- Barons Bar (Scarisbrick Hotel), Lord Street, Southport.
- Formby Conservative Club, Three Tuns Lane, Formby.
- Guest House, Union Street, Southport.
- Hop Vine, Liverpool Road North, Burscough.
- Prince Albert, Wigan Road, Westhead.
- Scarisbrick Arms, Black a Moor Lane, Downholland.
- Ship Inn, Rosemary Lane, Haskayne.
- Slipway, Crabtree Lane, Burscough.
- Volunteer, Eastbank Street, Southport.