My local, the Guest House, has jars of humbugs behind the bar with Old Peculier labels on. Apparently it works something like a loyalty card from one of those overpriced cafés ~ drink 6 pints of Old Peculier and you get a free jar of humbugs. I think I'd prefer a free pint, but there you go. The problem is that, although the Old Peculier humbugs have been delivered, the beer hasn't. Still, they're a conversational piece while you're waiting to be served.
I think Google is losing the plot: I typed in 'Old Peculier humbug promotion' and a picture of a Norah Jones CD cover came up.
While I was in the Guest House last evening with several friends, the subject of the Baron's Bar Beer Competition arose, and the fact that I am to be one of the judges. "Just don't be like Judge Dregs," said one.
"Yes! Ditch RedNev," said another, "be Judge Dregs from now on."
With friends like these ...