Guest House and rainbow |
Where pubs sell a limited range of beers, are we right to assume that it is the dead hand of the PubCo at work without first checking whether the pubs had made any attempt to broaden their range? If their customers are content with what they serve, why should they bother to take a chance by stocking different beers? The beer tie is certainly restrictive and, in my opinion, contrary to the principle of a free market economy, but I'm now less certain that it is the sole cause of restricted choice in pubs, seeing that the Guest House is a tied house with one of the best beer ranges in Southport. Could others do the same? Do they actually want to?
The answer is, as you suspect, I suspect, yes.
ReplyDeleteIt's not as simple as it seems. I know of a brewery that supplies a number of pubs with restrictive ties 'under the radar'. The licensee doesn't court too much publicity but word of mouth increases trade. One publican often tells the brewer that the Pubco "Didn't deliver this week, so I'm ordering from you." Funny how often they don't deliver.
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