CAMRA research has thrown up some interesting facts:
* 50% of all adult drinkers have now tried real ale, compared to 35% in 2008
* 67% of male drinkers have now tried real ale, compared to 50% in 2008
* 30% of women drinkers have now tried real ale, compared to 16% in 2008
* 50% of all adult drinkers have now tried real ale, compared to 35% in 2008
* 67% of male drinkers have now tried real ale, compared to 50% in 2008
* 30% of women drinkers have now tried real ale, compared to 16% in 2008
Amongst those who try real ale, 40% convert to drinking it afterwards, and 64% tried a beer brewed in their local area. This explains why the Society of Independent Brewers (SIBA) has reported a 7% volume growth for local brewers in each of the last two years. There are now over 670 brewers in Britain, more than at any time since the Second World War.
I don't think our favourite drink is dying just yet, despite the best efforts of the Chancellor, PubCos and supermarkets. In the meanwhile, well done CAMRA!
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