Build A Rocket Boys!, the beer made in consultation with the band Elbow, Robinson's of Stockport have teamed up with another band, Iron Maiden, and the result is Trooper. Bruce Dickinson, Iron Maiden lead singer, is very enthusiastic about the project: "I'm a lifelong fan of traditional English ale; I thought I’d died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous – Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."
The beer is a no nonsense 4.7%, as opposed to Elbow's 4.0%, and is named after an Iron Maiden song, The Trooper, which was inspired by the Charge of the Light Brigade. More info here, including a short video in which Bruce talks about the new beer, and here's an article from Classic Rock magazine. 4.7% is about my favourite strength, so I'm looking forward to trying it.