I wrote on the 3 September how Brewdog's campaign to wrest money from their fans to fund their business had caused offence: they've been accused of mocking homeless people, trans women and sex workers in their video, with the message: don't force them [i.e. Brewdog] to do such humiliating things to raise money. Despite 20,508 signatures on the petition, Brewdog are unrepentant. Their response was: "If you believe we are ridiculing [trans people, homeless people, sex workers], you are either misguided, ill-informed or out of your tiny mind."At the time, I thought I'd like to see how that kind of defence would stand up in court: "If you think I stole that car, you are either misguided, ill-informed or out of your tiny mind." Guaranteed to win over the hearts and minds of any jury.
Brewdog have now quietly removed the offensive video from their YouTube account. They have done this without fanfare or comment - which is in itself completely out of character - to avoid the press reporting that they had backed down in response to external pressure, in this case from a petition that eventually gained 36,961 signatures. These cartoon punks don't want to be seen admitting they did anything wrong, but it's clear to me that the campaign had the desired effect.