New pub for Southport?

A new Marstons pub in Caterham -
the proposed pub will probably
look something like this.

Marstons Inns and Taverns have applied for planning permission to build a new pub on undeveloped land by the sea front close to the Ocean Plaza shops. Despite the company's claim that it wants to create "a community-style public house", the pub will be food-led, and as the site isn't near any residential areas, I can't see that it will be building up a clientele of local regulars. People will presumably go there mainly for meals, not for drinking. No doubt it will also be handy for a pint when you go to the bowling alley and cinema nearby.

It will be built in the company's corporate style, and will incorporate a drive-thro' (although they spell it 'thru') coffee shop, which doesn't fill me with hope. I expect it will sell at least a couple of real ales from the Marstons range, which is quite extensive due to various takeovers, but if other Marstons pubs I've been to are anything to go by, it won't have any guest beers. I doubt we're looking at a Good Beer Guide contender, but I also doubt that is what they'll be aiming for.  

I wonder whether there'll be any objections; without any local residents to complain about potential noise and nuisance, the only grounds I can think of might be an argument that the wider area has enough drinking establishments as it is, which is usually either a ploy to stave off potential competition or a tactic by anti-alcohol campaigners to block the opening of new licensed premises. We'll see.