Monday, 23 December 2013

ASA bans accurate advert

An advert for the Let There Be Beer campaign has been banned for implying alcohol helps overcome nervousness and is linked to social success. It showed a man nervously meeting his girlfriend's father and a woman drowning in office work - both apparently liberated from their stress by a glass of beer.

Personally, I find the advert a bit silly, but it will be obvious to most people that it's not meant to be a serious documentary on modern life. The objections were made by the Alcohol Concern Youth Alcohol Advertising Council, which I assume is an organisation for trainee busybodies. The Advertising Standards Authority (ASA) ruled that the advert linked alcohol to social success and helped overcome problems. As alcohol can do both of these things in my actual experience (as opposed to just an opinion, which is what the ASA based its judgement upon), I don't see it as misleading. For example, as a trade unionist, I sometimes found that seemingly intractable disagreements at a meeting could be resolved over a few pints in the pub afterwards, and who hasn't relied on Dutch courage in social situations, at least occasionally? The post-work pint, a decreasing occurrence nowadays, has long been a way of relaxing after a stressful day. 

Anyway, here is the censored advert in all its glory - what do you think?


  1. Another reason for the demise of pubs is that workers don't have a lunchtime pint any more, or if they do, it's frowned upon.

  2. It seems a bit odd nowadays watching programmes like Morse and Lewis and seeing them happily go for lunchtime and after work drinks. It didn't noticeably affect their clear up rate either.


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