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It reminds of me of other national occasions, such as the Olympics or royal weddings, when inanely smiling politicians dole out licence extensions "so that we can all celebrate as one nation", or some such prattle. At times like this, pubs are great British institutions, unique in the world, part of what made Britain great.
At all other times, pubs are a problem, responsible for binge drinking, disorder on the streets, violence and injuries. Duty has to be raised, minimum prices considered, and a flood of intensive propaganda published to tackle an undesirable social scourge. In my last job, some of my colleagues were amazed if I happened to mention about going into town centre pubs at weekends. They looked unbelieving when I told them I saw very little trouble; clearly the propaganda that town centres are like the Wild West at weekends has done its job.
But when politicians want to benefit from the feel-good factor that a national occasion might foster, it's all: "go down the pub, enjoy the party, let your hair down".
But then, should I be surprised that politicians can be two-faced?
I won't be watching any matches, but I don't need such excuses to go to the pub.