I wrote in June that Ale & Hearty, the local CAMRA magazine that I have edited for the last couple of years, had folded - please see previous post for the full story. Since then, Mike Perkins of our local CAMRA branch has been in touch with a couple of companies that undertake to collect the adverts and the payments, set the magazine and then return complete issues to us. All we have to do is provide the articles and pictures. After much thought, we have come to an arrangement with one company and I have spent quite a lot of time recently getting together enough items to fill a magazine, editing them (just for the basics such as spelling and punctuation to ensure clarity - I don't rewrite other people's work), suggesting a design for the cover and getting all these off to our new printer.
Although this has been a lengthy task, it's been quite a breeze compared to the last couple of issues I have managed to get published. I haven't had to spend afternoons going around dozens of potential advertisers, firstly to get them to agree to advertise and then a few weeks later to collect the payments, and then having to go back when they're not available, even when we'd arranged to meet them. On one occasion the licensee was upstairs and claimed she didn't have the time to come and see us; we were rather irritated by this as we only needed five minutes, so we never went back. I haven't had to create adverts or spend hours laying out the whole magazine (including the adverts) in the form virtually ready for the printer, who - to be fair - always went through it and considerably improved my amateur efforts.
We're hoping to have the magazine out for our beer festival next month. For the first time in ages, I'm beginning to hope that we can get our magazine back on track, and published much more regularly than it has been in the last couple of years.
Heartland heritage – Part 2
1 hour ago